Media, Entertainment and Sports

Justin Tse, CEO of Feature Media, is a pioneering figure in online technology content creation and influencer marketing. Starting as a teenager on YouTube, he built Feature Media into a multi-million dollar revenue-generating company with partnerships including Apple, Samsung, and Mercedes Benz. He has a combined following of 1.6 million and over 100 million video views. 

Departing from University to focus on his media company, Tse's business has doubled in revenue annually since 2018, reaching over $4 million bootstrapped, with brand partnership revenues exceeding $3 million. Feature Media tells the story behind consumer tech products through cinematic videos for social media platforms, boasting exclusive access to film at Apple, Dyson, and Mercedes Benz headquarters. Tse's commitment to sharing knowledge led him to create the Creator Cashflow online course and speak at events like YouTube Canada's Studio and The Weeknd's House creator program. He's garnered attention from major media outlets and earned accolades such as being named a top YouTube Tech Channel by Google. Feature Media's recognition as a finalist for Viatec's "Top Growth Company of the Year" showcases Tse's leadership and the company's consistent innovation despite its smaller team size. Tse's journey underscores the power of passion, perseverance, and strategic vision in navigating the evolving landscape of digital media and marketing.

Spanning 10+ years in Television, Streaming & Digital Ecosystems, Alyssa Petru duals as a seasoned media executive and creator economy vanguard, transforming the business of broadcast media. Serving as Manager of Digital Development at Bell Media in Toronto, Alyssa focuses on three parts of the network’s content business for strategic growth: bringing talent and creators into our TV development pipeline, mining the digital and social-world for fresh and exciting IP, and seeking new content partnerships to expand Bell Media’s digital footprint and grow its cultural position. Recent highlights include launching the new original CRAVE series “Late Bloomer” from Jasmeet Raina, a talent partnership with Canada’s Drag Race Season One Winner Priyanka, and show greenlights for original series “Made For TV” with TikTok Creator & Actor Boman Martinez Reid, Staying Inn: Hotel Julie with designer Autumn Hachey, and Crave’s sketch comedy series The Dessert. Prior to that role in 2021, Alyssa was one of three team members to launch Bell Media’s multi-channel YouTube network “Much Studios” – building the network’s core talent relations from the ground up, architecting digital content strategy, and acting as development executive on original digital series, propelling growth of 11+ million subscribers and over 1.5 billion views since launch in 2015. Alyssa is on the frontier of scouting emerging talent, dependably reinforcing foresight and a proven track record of making strong future proof media bets, and continues to probe new market opportunity to grow Bell Media’s cultural impact and legacy. 

Chelsea Purcell is Senior Director of Corporate Partnerships at the PWHL where she leads the sponsorship sales and servicing team for both the league and all 6 teams. She was formally with the PWHPA and the Canadian Hockey League. Prior to that she was a General Manager for the Markham Thunder of the CWHL where they won the Clarkson Cup in 2018. Chelsea was a former hockey player in both the CWHL and WWHL, and a grad from the University of Saskatchewan where she played 5 seasons.

Mishal Cazmi is a Senior Editor at Pinterest where she oversees editorial content activations and curation for Programming & Originals content and firework moments. Previously, she led the content strategy for editorial programming in Canada. 

Prior to joining the platform, she was an award-winning writer, editor and content strategist with over a decade of experience working in print and digital media, covering beauty, fashion and lifestyle. Her work has appeared in publications such as Elle Canada, The Kit, The Globe and Mail, Hello! Canada, FASHION and more. Over the course of her career, she wrote, edited and produced multi-platform content, interviewed leading industry experts and celebrities, created branded content for top beauty, fashion and lifestyle brands, and led the beauty direction for editorial photo shoots. Her previously held titles include Beauty Editor at Cosmetics magazine, Fashion and Beauty Editor at Hello! Canada, and Beauty Editor at Glow magazine. 

She’s currently also an on-air beauty expert on The Social where she chats about trends and shares beauty product recommendations, and has a newsletter called Small Joys, which is all about the little things that bring great joy.

​​​​Dr. Sarah Habibi is a STEM content creator, teacher, author, and mother to her son Noah. Sarah uses the power of social media to promote scientific inquiry through her popular page on Instagram and TikTok, where she frequently shares at-home science experiments. Sarah uses her Ph.D. in molecular biology and experience as a science teacher to make her STEM teaching educational, engaging, and accessible. Sarah has worked with some of the largest brands in North America to bring scientific messaging around consumer services and products to the public. She also frequently gives talks and hosts professional development workshops on how to effectivity communicate science on social media.

Sarah creates engaging content for large-sized North American and Global brands and offers consulting services on how to curate and distribute scientific messaging about everyday consumer products. Some notable clients include Biotherm, Johnson & Johnson, and McDonalds. Her unique educational background, trustworthiness, and approachable nature as a mom are at the foundation of the community she has built.

Nicole has worked in the TV industry for nearly 10 years, specializing in lifestyle + entertainment news. Nicole started her career at Entertainment Tonight Canada and then stepped in front of the camera as the Live Eye reporter at Breakfast Television. Nicole has covered The Victoria Secret Fashion Show in Paris, NYFW and has interviewed the likes of A-list celebrities like Meghan Markle, Scarlett Johansson, AJ McLean, Melissa McCarthy, and many more. Currently, Nicole hosts a weekly show entitled Things To Know in T.O., airing on CP24 and CTV. She also produces Hosted Segments for Corus Entertainment on specialty channels like W Network, HGTV, Showcase and more. You may find Nicole on TSC, as well as Global TV as the host of Trending Tonight.